Bizkonnect

  For every B2B marketer, targeting a Fortune 500 company is entirely different than approaching an SMB. Even a single deal with Fortune 500 companies involves a series of stakeholders, influencers, and decision-makers in the process. As a result, it often becomes difficult for marketers to approach the right decision-maker at the right time with appropriate offerings. But, no matter how difficult it is, cracking a Fortune 500 company deal comes with huge benefits. Besides driving an extensive credibility boost for businesses, it nourishes lucrative referrals, embraces revenue streams, augments partnerships with time, and more. However, in order to land the right decision-maker of the prospect account at the right time with relevant offerings, marketers need an authentic and well-strategized method. This process will enable them to explore opportunities across the different subsidiaries, regions, departments, and others within the prospective organization. It will not only enable t...

All sales and marketing executives understand how different it is to sell to large enterprises than to SMEs.  In large enterprises, there are multiple decision makers and influencers involved in the buying process. Your sales cycles are very long in these large enterprises. You need good connections and references to move fast. Lisa, the Sales Executive understood it and also the significance to leverage accurate & actionable data about the right decision-makers and influencers of the prospect company. How did she navigate into the assigned large accounts ? Well, using BizKonnect's intelligent org charts . What more purpose did it serve?

  With the evolution in the technology landscape, account planning has become a pillar for building and nurturing value-driven connections with key customers. It provides clear insights into their organizational dynamics and enables marketers to harness the power of controlling a customer’s environment. Fortunately, all of these can be smoothly accessed by leveraging actionable org charts developed by sales intelligence experts. It would enable marketers to gain a deeper understanding of key customers and ultimately, maximize the ROI of the organization. An  Actionable org chart  provides a graphical and visual representation of the chain of command, lines of communication, and density of departments within an organization. Besides that, the actionable insights of the org chart provide an in-depth understanding of clients’ challenges and ensure the right solutions necessary to address them. As a result, it not only helps B2B marketers to target & crack the relevant pr...

  Sales Intelligence (SI) is the aggregation and analysis of information that helps marketers to keep the entire database of key customers updated while acting on to generate quality leads. Also, SI tools work strategically in order to build the pipeline and help the organization with: Prospecting for new contacts Qualifying and prioritizing leads Gathering contextual data from various sources Augmenting contact records Compiling lead activity and so on. However, in order to enjoy the impactful outcomes of sales intelligence , first you need to implement and utilize its insights within your organization. We can help you by comparing two of the most popular options available in the market - BizKonnect  and  ZoomInfo Sales OS. Let’s Begin - Weighing the options between BizKonnect & ZoomInfo Sales OS: BizKonnect is an innovative cloud-based sales intelligence platform that is assisted by virtual sales assistants. It not only provides quality contact data, Org charts...

  After identifying your prospect account and its key decision-makers, the next and crucial step is to ACT. The most efficient way to approach the target organization is to reach out to them with personalized messages. It helps you to convey your offerings in a way that widens the chances of quality engagement and conversion. That's why personalization has become the key enabler to driving customer-centricity across the value chain for target organizations. As more marketers have adopted customization while prospecting, it has created a certain level of expectation for personalized interaction among clients. Fortunately, customized and actionable org charts allow marketers to make every interaction to be unique and personal. The chart helps marketers with tailored advice and recommendations, tactical communications, and pricing optimization for prospect accounts. All of these contribute to higher conversion rates while integrating customer-centricity with target businesses. Let...

  With the increase in the demand for B2B solutions, Account-Based Marketing (ABM) has become an incredibly famous marketing strategy over the years. It has forced marketers to change the way they approach their target organizations by shifting their focus on all the stakeholders and decision-makers of the prospect account. Besides that, it also focuses on the alignment of sales and marketing teams regarding the improvement of the sales process of the organization. Ultimately, ABM provides a better experience for both the prospect's decision-makers and your salespeople. However, a key piece of the ABM puzzle is having an understanding of the prospect’s business solutions, their requirements, pain points, decision-makers, and more. A customized and actionable org chart developed by sales intelligence experts is an absolutely necessary piece of any ABM strategy. It allows you to learn more about them, gain an understanding of their stakeholders & decision makers, and sp...

  Account Planning has been around for decades, building and cultivating healthy relationships with key customers for the exponential growth of the organization. It is the process of building strategic plans to develop and nurture a value-driven relationship with your existing clients that can help in long-term development and retention. Besides, an effective account plan helps account managers to gain a deeper understanding of the client, thereby maximizing the revenue potential. Every small, medium or large company considers account planning to be the key to increasing revenue, profits, and customer satisfaction in the organization. Moreover, account planning is essential for every business to grow, irrespective of its size and nature, because of its impacts such as: Increased understanding of client's business Better closure of deals Enhanced size of the deals Shorter sales cycle Better access to the decision-makers Identify non-competitive deals Better customer loyalty Even tho...