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Expanding to Europe? How can the India-EU Deal change your Unit Economics of expansion?

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  Indian companies looking at Europe have long faced a familiar set of hurdles: high regulatory complexity, mobility restrictions for skilled staff, and the sheer cost of establishing a credible local presence. That’s changing fast with the India–European Union (EU) Free Trade Agreement and the ongoing push toward Social Security Agreements (SSA) with EU member states. These are the moves reshaping the economics of the cross-border  EU business expansion ecosystem . Alongside these policy shifts, companies are also experimenting with leaner go-to-market models, including fractional sellers backed by Generative Artificial Intelligence (GenAI) insights, to test and scale European markets without committing to heavy upfront sales investments. However, at the core of this shift is not just tariff reduction, but more predictable access for services firms, clearer mobility paths for professionals, and frameworks that reduce financial friction. It also includes social security contri...
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10 Leadership Appointments in February 2026 & Their Business Significance

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  Senior leadership appointments  rarely concern only the individuals involved. When companies place new leaders in key roles, the decision is usually tied to upcoming priorities, operational demands, or areas that require stronger oversight. For partners, vendors, and others in the ecosystem, such moves can indicate where organisational focus and resources are likely to shift in the near term. Observing these developments helps businesses anticipate shifts in engagement, collaboration, and investment focus. Below is a summary of key leadership changes in February 2026, along with what each move may indicate. 1.  Freshworks  Appoints Kady Srinivasan as Chief Marketing Officer Freshworks has named Kady Srinivasan as Chief Marketing Officer to lead its global marketing strategy. With over 15 years of experience in scaling marketing functions at high-growth SaaS firms, she joins at a time when the company continues to expand its international footprint. What to watch: ...
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