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Mapping Accounts for the Trillion-Dollar Carbon Credit Market? Know Where to Start

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  The voluntary carbon market is projected to hit €3 billion in 2026 and €15 billion by 2035. Compliance markets are expanding fast, with the EU ETS covering 11,000+ installations and new schemes launching across India, Singapore, and North America. The opportunity for carbon credit markets is significant. But growth depends on answering one critical question: who exactly should we be selling to, and how do we get to the right person inside each account? Enterprise carbon credit buyers are not a monolith. An airline managing CORSIA compliance has different priorities and a different internal buying committee than a steel manufacturer under EU ETS, a bank building a carbon portfolio, or a tech company chasing a net-zero pledge. Reaching one person at each account is rarely enough. These deals involve Sustainability, Finance, Legal, Procurement, and Trading desks, often simultaneously. This is why leading carbon credit markets in 2026 are combining Account-Based Marketing (ABM) with ...
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Agentic AI Is Reshaping Account-Based Marketing. What Needs to Change?

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  B2B marketing teams have spent years refining   account-based marketing  (ABM) : building target account lists, aligning sales and marketing, and crafting precise messaging for high-value buyers. Companies using traditional ABM repor t 208% higher marketing RO I compared to broad-based campaigns. That number explains why ABM became the gold standard for enterprise B2B teams. But a growing gap exists between what ABM was designed to handle and what enterprise sales cycles actually look like today. Buying committees are larger Decision timelines are more unpredictable Organizational structures shift mid-cycle The data needed to engage an account meaningfully has grown well beyond what a human-led team can manage at scale. This is where agentic ABM enters, not as a replacement for account-based marketing in the age of agentic AI, but as the execution layer that makes it match the speed of real buying behavior. So what actually breaks in traditional ABM when accounts start ...
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