Bizkonnect

  Corporate gifting has become part of several business processes, from employee recognition and onboarding to customer appreciation, sales relationships and corporate events. That makes the market broader than it first appears. It also makes one question particularly important for companies selling corporate gifting solutions : who actually buys them? The answer depends on why the company is giving in the first place. An HR team may need gifts for employee milestones. A Marketing team may be planning gifts for customers or an upcoming event. Sales may want to recognize strategic accounts. Procurement may become involved when a company is selecting or approving a vendor. Understanding these different buying situations can make corporate gifting prospecting much more precise. Corporate Gifting Is No Longer Just a Seasonal Purchase Holiday gifts remain part of the market, but corporate gifting now covers many more occasions. Companies use gifts for new-hire onboarding , work anniver...