Is Multi-Thread Outreach for CTO & CFO the Right Way to Prospect in 2026?
Selling enterprise software in 2026 isn't about convincing one person. Because the CTO needs to know how your solution integrates with their existing infrastructure, while the CFO wants proof that it reduces costs. Send the same generic pitch to both, and you'll watch your deal stall as they compare notes and realize you don't understand either of their requirements. That’s why modern B2B sales demand a different approach. One where you orchestrate multiple conversations across an organization without creating internal friction. Iterative email campaigns combined with GenAI-driven actionable org charts of target accounts make this coordination possible. Instead of broadcasting identical messages, you're conducting a synchronized outreach where technical value propositions and ROI narratives support rather than contradict each other. Let’s understand it step-by-step: Step 1: Start with the Foundation: Can You Really Map Decision-Making Networks Before Sending a Singl...
