E-Commerce vs. Store Ops vs. Supply Chain: How RetailKonnect Maps Split Retail Buying Committees?
Enterprise retail no longer runs technology decisions through one office. A single omnichannel platform deal today touches e-commerce, store operations, supply chain, data, and finance , and each of those functions holds a piece of the budget and a veto over the outcome. For B2B sellers targeting retail accounts, that split authority is the single biggest reason deals stall. This guide breaks down who actually holds the budget for omnichannel technology in 2026, how many stakeholders sit in a modern retail buying committee, and how RetailKonnect's buying committee mapping turns that complexity into a workable go-to-market plan. Who Makes E-Commerce Technology Decisions in Enterprise Retail? E-commerce technology decisions rarely sit with one title anymore. The Chief Digital Officer (CDO) typically owns the platform roadmap and customer experience budget, but Chief Technology Officers, Chief AI Officers , and increasingly Chief Digital and Technology Officers share the mandate f...