Bizkonnect

When you think about scaling your healthcare technology marketing, where do you start?   Most campaigns begin with “what to sell” and “how to pitch it.” But in today’s evolving healthcare technology, that’s no longer enough.   The real game-changer is starting with “who” - who makes the decisions, who influences the buying process, and who drives change inside healthcare organizations. And that shift - powered by GenAI-driven actionable org charts of large healthcare companies - is what separates leaders from losers in healthcare technology marketing.   Getting this wrong means your marketing is well-crafted... but misdirected.   But, getting it right means every message hits exactly where it needs to and opens the doors to the conversions.   Why Starting with 'Who' Is More Important Than Ever   Healthcare technology buying is no longer a straightforward journey from need to purchase.   Purchasing authority is fragmented across C-suites...

Trade policies are evolving rapidly - placing the automotive industry under pressure.   President Donald Trump’s amended 25% tariffs on all foreign-made vehicles represent more than just a policy shift. They signal a recalibration that could still reshape how car companies source, build, and sell vehicles in the U.S. and globally.   The updated order provides temporary relief: vehicles assembled in the U.S. with foreign parts are now eligible for rebates - 3.75% of the sales price in the first year, and 2.5% in the second - based on the proportion of imported parts in the vehicle. While this softens the immediate blow for some automakers, uncertainty still looms large.   Hyundai, for instance, had quickly established a tariff task force, shifted production to the U.S., and reworked its entire supply chain to blunt the original tariff impact. Yet since the amendment, there’s been no public indication of whether Hyundai is pivoting again or staying the course - a hesitati...

  Enterprise prospecting in retail isn’t broken - it’s just outdated.   You know the names: Target, Walmart , Kroger. But knowing the brand isn't the same as knowing who to talk to, how they’re connected, what they care about, and what’s changing behind the scenes.   In retail enterprise sales, knowing who to talk to is just the start - understanding how decisions are made and why they’re prioritized is what gives you a competitive edge.   What gives you that edge? GenAI-powered actionable org charts of retail companies . These are dynamic, context-rich navigational maps that accelerate sales motion, personalize engagement, and keep teams aligned across marketing, inside sales, and leadership. Before we dive into how GenAI org charts change the prospecting strategies, it’s important to understand the cost of relying on outdated solutions and disconnected data.   The Hidden Cost of Generic Prospecting   Too many enterprise reps still rely on sta...